The PRIMARY reason for selecting a Variable Whole Life policy instead of a traditional Whole Life policy is that the Variable Whole Life policy:

Selecting a Variable Whole Life policy primarily revolves around its potential for growth compared to a traditional Whole Life policy. The distinguishing feature of a Variable Whole Life policy is that it allows the policyowner to allocate the cash value among a variety of investment options, such as stocks, bonds, and mutual funds. This feature enables the cash value to potentially earn a higher rate of return, depending on the performance of the chosen investments.

In contrast to the fixed growth seen in traditional Whole Life policies, where the cash value grows at a guaranteed rate set by the insurer, a Variable Whole Life policy’s cash value can fluctuate based on market conditions. This added investment opportunity attracts those who are looking for long-term growth and are willing to accept greater risk in exchange for the potential for higher returns. This makes it particularly appealing for individuals who are investment-savvy and prefer to have a hand in choosing their cash value growth strategy.